- Requires someone to have location services turned on.
- Requires someone to opt-in.
- Uses cell towers to correlate a location.
- Able to serve digital ads to only the devices that went into the specified area at that specified time.
- Use in real time.
Requires person to search the internet and receive an ad placement.
Users have already opt-in by previously opt-in data.
Uses latitude-longitude and able to target down to the meter squared level.
Household IP Address can be collected and saved from the inventoried Device ID’s once they travel back home.
You can then use El Toro’s IP Targeting to target the Household IP Address with digital display ads.
Use in real time or target the Device ID’s that were inventoried at past areas up to 6 months ago!