Geo-Fencing
- Requires someone to have location services turned on.
- Requires someone to opt-in.
- Uses cell towers to correlate a location.
- Able to serve digital ads to only the devices that went into the specified area at that specified time.
- Use in real time.
GeoFraming
-
Requires person to search the internet and receive an ad placement.
-
Users have already opt-in by previously opt-in data.
-
Uses latitude-longitude and able to target down to the meter squared level.
-
Household IP Address can be collected and saved from the inventoried Device ID’s once they travel back home.
-
You can then use El Toro’s IP Targeting to target the Household IP Address with digital display ads.
-
Use in real time or target the Device ID’s that were inventoried at past areas up to 6 months ago!